BETC Paris
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Ad of the Day | Netflix and Lacoste Partner for a Must-Wear Collaboration
To showcase the collection, Lacoste and its creative agency BETC Paris unveil a film and photo campaign
Baby Formula Brand Gallia Puts New Mother's Mental Health First
Gallia and BETC take on the postpartum conversation and encourages new parents to open up
Ad of the Day | Canal+ Releases Moving Short Film as a Tribute to the Genre
As a tribute to the short film genre, CANAL has released a short film of its own, created by agency BETC Paris
For The Rugby World Cup 2023, Meta Takes Fans into a new Dimension
Meta partners with BETC Paris, Havas Play, Havas Events and Unit9 for the Rugby World Cup 2023
Ad of the Day | Canal+ Uses Fictional Fantasy Series "The Secret of Wakany" to Poke Fun at Disappointing Endings
BETC Paris teams up with Partizan's Antoine Bardou-Jacquet on an epic spot
Would You Tell Your Family if You Won the Lottery ?
New ad campaign for the French Lottery (Loto) by BETC Paris that features a normal family that faces something out of the ordinary
Heetch Delivers the Biggest Advertising Campaign of all Time During the World Cup
The BETC agency reveals its very first collaboration with french ride-sharing app Heetch
Reporters Without Borders Releases its new Global Campaign Video "Information Warfare"
Devised by the Paris-based advertising agency BETC, this video demonstrate the importance of journalism
Boycott or not Boycott? That is the Question that Football Fans are Facing During the 2022 World Cup
So Foot came up with an alternative conceived by ad agency BETC and has launched a restaurant called So Food
Ad of the Day | Swiss Retailer Delivers Epic Christmas Battle
"Cosmic Christmas" from BETC Paris sets out to prove that you can't beat a gift from Manor
IT Leader CISCO Helps Businesses Rest Easy from Security Attacks
"Secure Freeze" from BETC uses choreography to show how cyber security solutions empower IT managers to respond in an instant
Ad of the Day | Aigle, the Iconic French Outdoor Clothing Brand, Invites You to Reconnect With Nature
With a global campaign from BETC Paris, Aigle reminds us of the importance of a deep breath of fresh air in nature
Latest News
Aug. 29, 2026
IKEA Sweden Cleans up its Act in New Outdoor Campaign
The storage boxes are filled with everything from toys to clothes, vintage records