Tinder: A Date (Not Really) Classique

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

France

Industry:

Professional Services

The world's most popular dating app, Tinder, and Radio France's musical groups are joining forces to introduce the younger generation to classical music with an original operation designed by Ogilvy Paris. With 34% of all classical music streamed worldwide in 2020 being streamed by 18-25-year-olds, this not-so-unexpected partnership between Tinder and La Maison de la Radio et de la Musique makes perfect sense when you consider that music is one of the most mentioned interests of Tinder members.

Credits

Presidents:

Matthieu Elkaim, Emmanuel Ferry

Creative Director:

Benjamin Bregeault

Copywriter:

Thibaut Fulin

Art Director:

Céline Mullier

Strategic Planning:

Coralie Brault

Head of Brand Influence:

Claire Mariat

Head of Content:

Morgane Escoffier

Editorial Manager:

Manon Lainé

Senior Project Manager PR & Influence:

Lucie Gury

Art buyer:

Angélique Bosio

Tinder Spokesperson:

Ben Puygrenier

Communications & Public Relations:

Miguel Neves Da Costa

Date:

June, 2022