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Common Good: Brand Identity

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Media Type:

Film

Agency

Country:

USA

Industry:

Agency Self-Promo

LRXD has always been a purpose-driven agency. For 55 years, it’s been known as the original health and happiness agency. It was time for a redesign, but not one that strayed from that positioning. Instead, the change needed to convey it in every communication. LRXD has now rebranded as Common Good to better communicate its area of expertise, which is uniting people around brands that believe in the betterment of people, their communities and the planet.