Rexona: Peri Beyond The Limits

8.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Health, Beauty

To announce the launch of Rexona's Breaking Limits Project in the Jardim Peri neighborhood, the various Gabriel Jesus graffiti murals have been altered with his face being replaced by those of young kids from the Peri community as a way of inspiring them to challenge their limits just like Gabriel.

Credits

Advertising Agency:

Energy BBDO, Chicago, USA

Managing Director:

Daniel Baena

Executive Creative Director:

Alexandre Pagano

Creative Director:

Romero Cavalcanti

Copywriter:

Luiz Brodo

Art Directors:

Guilherme Portugal, Thony Fernandes, Renato Pícolo

Planning:

Priscilla Ceruti, José Lucas de Paula, Glaucia Guerra, Mariana Nobis, Maria Elisa de Sá Fernandes, Laura Gomes, Gabriela Moriki

Account Management:

Pedro Führer, Renato Nose, Marcela Parolini, Marina Vizoni

Director of Operations:

Beatriz Venceslau

Digital Producer:

Alex Nascimento

RTV:

Celso Groba, Guto Lins, Taís Caetano

Production House:

MyMama Entertainment

Director:

Urso Morto

2nd Unit Director:

Ana Valente

Producers:

André Pinho, Mayra Faour Auad, Gabrielle Auad

Executive Producers:

João da Terra, Alex Missaka

Director of Coordination:

João da Terra

Coordination Assistant:

Juliana Sena

Liaison:

Silvia Neri

Client Services Director:

Pati Caldas

DoP:

Urso Morto

1st Asst. Camera:

Jorge Dayeh

2nd Asst. Camera:

Tadeu Bastos Sampaio

Drone Operator:

Tadeu Bastos Sampaio

Steadycam:

Ariel Schvartzman

Loggers:

Ricardo Carpin, Lais Teixeira Santos

Video Assist:

Lais Teixeira Santos

Master Electrician:

Rodrigo Augusto de Melo

Production Manager:

Latino Melo

Production Manager (2nd daily):

Carlos Eduardo Miranda de Freitas

Producers:

Marcelo Piccinini Selingarde, Carla Barros

Local Producer:

Renato Alves Duarte

Production Assistants:

Nicolly Gabriela Sena de Assis, Gabriel Eustaquio

Production Interns:

Lucas Alonso Moreno, Carlos Joshua Almeida Nascimento

1st Assistant Director:

Alexandre Casagrande

Sound:

Denis Braggion Melito

Research:

Julia Pellizzer

Post-Production Coordinators:

Larissa Medeiros, Gleice Licá

Post-Production:

Gleice Licá

Editing:

Urso Morto

Date:

June, 2022