Inkbox: Big Ink Energy

9.5

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Canada

Industry:

Retail Services

Inkbox, maker of plant-based, semi-permanent tattoos, is embracing impermanence as a selling point for a young generation moving fluidly through identities in complicated times. Endless, changeable, highly-personalized temporary tattoos—plus a catchy anthem from a no-holds-barred, Gen Z champion of authenticity (like rising pop star, Remi Wolf)—could ignite a cultural explosion, granting millions of people explicit permission to be unapologetically themselves. That’s what the creative dynamos at Forsman & Bodenfors New York are betting on.

Credits

Advertising Agency:

Forsman & Bodenfors, New York

Creative:

Sarah Ratinetz, Conor Patterson, Jose D’Alta, Brent Bobo, Emma Eriksson

Production:

Laura Peguero, Kim Jose

Business Partnership:

Lyndsey Corona, Peter Whalen, Kayleen Afsahi

Strategy:

Steve Gorski, Macarena Marcos

Production Company:

The Mayda Creative Co.

Executive Producer:

Zu Al-Kadiri

Directors:

Ben Smith, Lesly Lynch

Producer:

Hope Kuehne

1st AD:

Nico Umpierrez

Director of Photography:

Carles F. Galí

Production Designer:

Mario Serrano

Stylist:

Isabel Domènech

Choreographer:

Mariana Benenge

Photographer:

Celina Martins

Lead Compositor:

Mikey Smith

Compositor:

Zee Stoitchkov

Motion Graphics Designer:

Gabriel Thomas

Story Development:

Alexie Basil

Editorial:

The Mayda Creative Co.

Colorist:

Ayumi Ashley/ Ntropic

Sound Design:

Ben and Max Ringham

Co-Founder & CEO:

Tyler Handley

CMO:

Woozae Kim

Design Director:

Stephen Smith

Senior Director of Marketing:

Brian Smiley

Content Producer:

Rasheem Carty-Gardner

Social Media Producer:

Dax Donnelly

Associate Art Director:

Sarah Harvey

Director of Business Development:

Kristine Gallardo

Date:

June, 2022