MINI: Trust your Inner Mini Logue

5.5

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

On the tails of a successful awards season, MINI USA unveil the annual summer campaign for the 2023 MINI Electric, in partnership with creative AOR Pereira O'Dell, titled "Trust Your Inner MINI-Logue." We’re typically told to buy electric vehicles (EV’s) for unselfish reasons – the environment, future generations, cost savings, etc. While other car companies lean into these reasons to buy EV’s, MINI knows that the real reason people buy a MINI Electric is to treat themselves.

Credits

Advertising Agency:

Pereira O'Dell, USA

Co-Founder, Creative Chairman:

PJ Pereira

Chief Creative Officer:

Robert Lambrechts

Creative Director:

Jordan Strode-Young

Creative Director:

Spencer Campbell

Senior Art Director:

Robyn Frost

Senior Copywriter:

Henry Foenander

Senior Copywriter:

Will Martin

Copywriter:

Cain Luke

Studio Manager, Mechanical Artist:

Evan Zelermyer

Director of Brand Management:

Erin Shanahan

Brand Director:

Catie Coonan

Senior Brand Supervisor:

Diana Soloaga

Brand Strategy Director:

John Redmond

Director of Social Strategy:

Kate Wadkins

Senior Social Strategist:

Gaby Ringvald

Community Manager:

Rebecca Nañez

Executive Producer:

Darbi Fretwell

Producer:

Megan Wasserman

Senior Integrated Producer:

Dana Canneto

Director of Business Affairs:

Shirley White

Business Affairs Manager:

Stephany Stinson

Production Company:

Barrelhouse

Producer, Director of Content Production:

Josh Diaz

Sound Design & Mix:

Joel Hopper

AI Development:

Current Studios

3D Animation Films:

Craftshop

Media:

Universal McCann Worldwide

VP, Group Partner:

Stuart Turnbull

Senior Manager:

Nicole Taddonio

Date:

July, 2023