MINI: Trust your Inner Mini Logue

5.5

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

On the tails of a successful awards season, MINI USA unveil the annual summer campaign for the 2023 MINI Electric, in partnership with creative AOR Pereira O'Dell, titled "Trust Your Inner MINI-Logue." We’re typically told to buy electric vehicles (EV’s) for unselfish reasons – the environment, future generations, cost savings, etc. While other car companies lean into these reasons to buy EV’s, MINI knows that the real reason people buy a MINI Electric is to treat themselves.

Credits

Advertising Agency:

Pereira O'Dell, USA

Co-Founder, Creative Chairman:

PJ Pereira

Chief Creative Officer:

Robert Lambrechts

Creative Director:

Jordan Strode-Young

Creative Director:

Spencer Campbell

Senior Art Director:

Robyn Frost

Senior Copywriter:

Henry Foenander

Senior Copywriter:

Will Martin

Copywriter:

Cain Luke

Studio Manager, Mechanical Artist:

Evan Zelermyer

Director of Brand Management:

Erin Shanahan

Brand Director:

Catie Coonan

Senior Brand Supervisor:

Diana Soloaga

Brand Strategy Director:

John Redmond

Director of Social Strategy:

Kate Wadkins

Senior Social Strategist:

Gaby Ringvald

Community Manager:

Rebecca Nañez

Executive Producer:

Darbi Fretwell

Producer:

Megan Wasserman

Senior Integrated Producer:

Dana Canneto

Director of Business Affairs:

Shirley White

Business Affairs Manager:

Stephany Stinson

Production Company:

Barrelhouse

Producer, Director of Content Production:

Josh Diaz

Sound Design & Mix:

Joel Hopper

AI Development:

Current Studios

3D Animation Films:

Craftshop

Media:

Universal McCann Worldwide

VP, Group Partner:

Stuart Turnbull

Senior Manager:

Nicole Taddonio

Date:

July, 2023

Ad of the day

Ad of the Day | JPMorganChase: Make Momentum Happen 9.0 Ad of the Day | Hitachi: Action for a Sustainable Future 9.8 Ad of the Day | Spud: Farmer 9.0

Latest News

HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation

Jul. 03, 2026

HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation

International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste

test

Sep. 10, 2024

test

VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year