MINI: The Electric City Challenge

8.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Automotive

Just days before its official debut as the new Safety Car for the ABB FIA Formula E World Championship race series, the MINI Electric Pacesetter takes on a racing challenge of a different kind. Watch as it competes against the Metro in Rome, in an attempt at being the top performing electric vehicle in town. Who will reign supreme?

Credits

Advertising Agency:

M&C Saatchi London, UK

Date:

April, 2021