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MINI: Nanuq White

9.0

Media Type:

Brand

Agency

Country:

USA

Industry:

Automotive

Following the celebration of International Polar Bear Week, (October 30- November 5), MINI USA announces the launch of a new Nanuq white paint finish on the 2023 MINI Electric Cooper SE. The new paint color, named Nanuq White was inspired by the name of the loveable polar bear character created by the brand’s creative agency Pereira O’Dell along with enthusiastic feedback from the The campaign for the 2023 MINI Cooper SE Electric first launched in April 2022 on Earth Day, features a partnership with MINI USA and Polar Bears International to encourage eco-adoptions from the MINI community - and the polar bear love grew from there. In response to the campaign, MINI USA received an outpouring from the MINI community with questions asking where they could get hold of a polar bear bobble head featured in the campaign.