LG: Cactus

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Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Electronics, Technology

An experiment created by Y&R Brazil marked the launch of the "Field Test" platform and highlights the LG Smart Care product line that uses up to 42%* less water with every wash cycle.

Credits

Advertising Agency:

Y&R, São Paulo, Brazil

Creative VP:

Rafael Pitanguy

Creative Director:

Rafael Pitanguy, Victor Sant’Anna

ACD:

Daniel Groove

Head of art:

Felipe Pavani

Copywriter:

Bernardo Tavares

Art Director:

Marcos Lee

Production Company:

7Filmes

Producer:

Thais Gordon

Director:

Gugu Seppi

Date:

March, 2017