LG: Menopause Mode

8.6

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Electronics, Technology

LG is rolling out beta testing for its newest project and feature - Menopause Mode. By integrating artificial intelligence, ThinQ connectivity technology, and smartwatches, the brand is able to provide a solution to identify and quickly respond to a serious problem faced by women in menopause: hot flashes, waves of heat that cause discomfort and affect sleep, compromising overall well-being.

Credits

Advertising Agency:

Almap BBDO, Brazil

President and CEO:

Filipe Bartholomeu

CCOs:

Luiz Sanches, Pernil

Executive Creative Directors:

Rafael Gil, Rodrigo Almeida

Creative Directors:

Daniel Chagas Martins, Daniell Rezende

Creative:

Lilian Cavallini, Fabio Tedeschi, Francis Alan França

Head of Creative Technology:

Lilian Cavallini

Tech Project Manager:

Luan Henriques

Tech Project Intern:

Renata Roberta

App Development:

Denis Shirazi

Liaisons:

Renata Carvalho, Viviane Sgarbi, Mayara Cortez, Isabel Reis, Lais Oliveira

Planning:

Beatriz Scheuer, Julia Albero, Gabriel Ridolfi, Yannka Santos

Media:

Patrícia Gogliara, Adriana Roza, Lucas Gilardino, Raquel Andrade, Joao Eustaquio

Content Strategy:

William Loiola, Deise Esteves

AV Production:

Diego Villas Boas, Charles Nobili, Amanda Arcaro

Client Services/Approval:

Rodrigo Fiani, Sonah Lee, Raquel Jesus, Kelly Cristina

Image Production:

Compañia

Director:

Jorge Teivellis

DP:

Rafael Trindade

Assistant Directors:

Barbara Aranega

Executive Producers:

Maria João Calheiros, Marquinhos Monteiro

Production Director:

Giba Rodrigues

Production Coordinators:

Marcos Monteiro, Lourenço Almeida

Art Director:

Camile Comardine

Wardrobe:

Gi Marcondes

Casting:

Lourenço Almeida

Post-Production/ VFX:

Compañia

Editor:

Serginho Diniz

Color Grading:

Eduardo "Dudu" Coelho

Motion Graphics:

Akira Takiishi

Audio Production:

Ganso Music

Musical Direction:

Cesar Brandão, Patricia Coelho

Composers:

Cesar Brandão, Patricia Coelho

Mix and Post:

Ganso Music

Date:

July, 2024

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