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IWIB: Obscene Gap

8.0

Media Type:

Brand

Agency

Country:

Spain

Industry:

Public Interest, NGO

Coinciding with the celebration of EQUAL PAY-DAY in the US, IBWOMEN (www.ibwomen.es) launched an awareness campaign, in collaboration with McCann, demanding the elimination of the wage gap between men and women. Based on a tested insight: a woman earns 76 cents for every euro earned by a man, the campaign denounces the clearly "obscene" character of this gender inequality, approaching it from an ingenious and surprising perspective: there are very few professions in the world in which women are better paid than men, isn’t that really obscene?