LALCEC: Let's Change the Story

8.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Argentina

Industry:

Public Interest, NGO

During Breast Cancer Awareness Month, the theater circuit in Buenos Aires joined an unprecedented action alongside the Argentine League Against Cancer (LALCEC) and Grey Argentina. More than 30 shows on stage modified their scripts, altering the storylines to demonstrate that, while this disease can be a part of any story, timely check-ups can help change it, At the end of the campaign, the powerful messaged reached more that 100000 spectators.

Credits

Advertising Agency:

Grey Argentina

President CCO Latam:

Diego Medvedocky

Global CCO:

Gabriel Schmitt

CEO:

Denise Orman

CCO:

Hernan Kritzer

ECD:

Juan Ure, Gonzalo "Montana" Fernandez

Creative Directors:

Ezequiel Iruretaand, Sergio Rio Leon

Creative Team:

Matias Cony, Joaquin Belaunde

PR Director:

Florencia Kessler

Business Director:

Ana Bianchini

Project Manager:

Ivana Benozzi

Business Trainee:

RosarioDel Alamo

Head of Craft:

Diego Urbano

Design Lead:

Trinidad Colombo

Head of Strategy:

Romina Perrone

Brand Strategist:

Clara Noussan

Head of Production:

Pablo Molina

Producer:

Negro Ibanez

Postproduction Coordinator:

Sebastian Garri

Motion Designer:

TBD

Production Company:

The Movement

Director:

Odile Sucari

Executive Producers:

Juan Manuel Cuervo

Diego Dutil Producers:

Sonia Stigliano, Denise Paini

Production Assistant:

Tomas Garcia Azcarate

Client Representatives:

Martin Fleming, Bruno Nascimbene, CatalinaSaavedra, Melanie Fischl

Date:

November, 2023