LALCEC & Unidos por el Cáncer: The Postponed Day

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Argentina

Industry:

Public Interest, NGO

World Breast Cancer Day is an important day of awareness but it´s clearly not enough. Just in Argentina, thousands of women keep postponing their annual breast check-ups. So from October 19th, more than 30 Argentine NGOs related to cancer have decided to do the same and postpone World Breast Cancer Day, day after day. Ideated by Grey Argentina with the support of private medical institutions donating free screenings and even the Argentina Football Association (AFA), the campaign managed to convert one day a year of awareness into two weeks of check-ups and conversation.

Credits

Advertising Agency:

Grey Argentina

Global CCO:

Javier Campopiano

President - CCO Latam:

Diego Medvedocky

CEO:

Denise Orman

CCO:

Hernán Kritzer, Alejandro Devoto

ECD:

Juan Ure, Gonzalo “Montana” Fernández

Creative Directors:

Ezequiel Irureta, Sergio Rio León

Creative Team:

Juan Manuel Carnelos, Leandro Mingrone

PR Director:

Florencia Kessler

Business VP & Chief Growth Officer:

Agustin Castellanos

Project Manager:

Ivana Benozzi

Head of Craft:

Diego Urbano

Design Lead:

Trinidad Colombo

Heads of Strategy:

Romina Perrone, Ana Etcheto

Brand Strategist:

Clara Noussan

Social Media Lead:

Mar Canosa

Head of Production:

Pablo Molina

Camera and Edition:

Sebastian Garri

Editor:

Diego Faur

Motion Graphics:

Ezequiel Ferraro

Production Assistant:

Wanda Davenport

Date:

November, 2022