Skelleftea Kraft: The Carbon Negative Radio Ad

9.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Sweden

Industry:

Electronics, Technology

A human exhales 4 per cent carbon dioxide with every breath, a natural consequence of breathing and speaking. However, for Skelleftea Kraft, which has long used recycled film clips to produce climate-smart advertising films, even these small emissions are valuable to avoid.

Credits

Advertising Agency:

Volt, Stockholm, Sweden

Account Director:

Toni Donnelly

Agency Producer:

Susanna Svedjeholm

Art Director:

Rojan Munthe

Copywriters:

Kristoffer Wernald, Samuel Skwarski

Photographers:

Jan Sjoberg, Staffan Kjellvestad

Production Company:

Flickorna Larsson

Date:

November, 2023