Björn Borg: Tennis Across Borders

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Sweden

Industry:

Fashion

Swedish sportswear brand Björn Borg has orchestrated a tennis match on the U.S. – Mexican border with one player on each side of the border, half the tennis court on Mexican soil and the other half on US soil. Borg Open – Tennis across Borders – is an initiative intended to manifest an open world in which sport has the power to unite people.

Credits

Advertising Agency:

Round & Round, Sweden

Director:

Klaus Thymann

Date:

July, 2017