Björn Borg: The Cotton Runners

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Sweden

Industry:

Fashion

Are you a runner? If so, you may have noticed a strange pattern as of late – in the bottom of the leader boards from races all over Europe, one thing was prominent; runners named Cotton always came in last place. What is this odd coincidence? Well, cotton will slow you down, if you ask sports brand Björn Borg, who wanted to put their new Performance Underwear in focus during the campaign “Don’t run in cotton”.

Credits

Advertising Agency:

Round&Round, Stockholm, Sweden

Creative Director:

Andreas Ullenius

Art Directors:

Fredrik Josefsson, Hanna Eriksson Wiita

Copywriters:

Erik Ström, Petter Esbjörnsson

Production Company:

Crisp Film

Date:

October, 2016