NUSASIRI : The world's most luxurious bed
Media Type:
Film
Brand
Agency
Country:
Industry:
Nusasiri is a premium property brand name that emphasizes each resident’s
health, but only a few people are aware. How do we make Nusasiri known
as the leader in healthy living, which is the only brand that has health centers,
organic fields, and a comprehensive healthcare system?
These days, everyone wants to succeed and be wealthy because we believe
that these things can give us anything, but this is not the case. Being
wealthy does not mean anything without being healthy. So how can we
remind people about this false reality and urge everyone to take care of
their health? Nusasiri is ready to provide residences for a healthy life.
We created a story revolving around the most expensive bed in the world,
which comprises of the most valuable materials, for example, large
diamonds, golden lion head, and other precious materials. Moreover,
the bed also has many functions like a hidden cane storage, adjustable
mattress, and emergency IV line. This bed was made to remind people
to take care of their health and think about what is truly important for
them, money or health. Without good health, all the wealth can only
earn you that bed, but you can change by staying at Nusasiri properties
for a better health.
Credits
Advertising Agency:
CJ WORX, Bangkok, ThailandManaging Director, Creative & Partner:
Saharath SawadatikomCreative Director:
Teeravit KimsatraArt Director:
Perawich CharoenphanCopywriter:
Supachai PakdeesrisakdaBusiness Director:
Yurayong RugpratumAccount Director:
Anantana LepaichitAccount Executive:
Natawan PanachuenvongsakulDirector of Strategy and Business Solutions:
Jipattikal PanikbutrDigital Strategic Planner:
Aumpika PusakaiwDate:
March, 2017
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