Ad of the Day | Skoda: Mission To Mars

9.7

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

By choosing to play off the trending news, ŠKODA France, thanks to the help of its agency Rosapark, wanted to demonstrate its ability to be ultra reactive and its proficiency in sparking conversations. A purposefully exaggerated, humorous approach in line with the brand’s strategy of showing their ability to surprise and be a game changer on the French market. A vision reflected in their latest models, sleek new designs with the latest technology, like ŠKODA SUPERB SPORTLINE (in the film), ŠKODA KODIAQ and ŠKODA KAROQ.

Credits

Advertising Agency:

Rosapark, Paris, France

Co-Founders:

Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco

Creative Directors:

Gilles Fichteberg, Jean-François Sacco

Managing Director:

Sacha Lacroix

Consulting Director:

Julien Quidor dit Pasquet

Account Managers:

Adélaïde Destaillats, Charlotte Permasse

Social Media Manager:

Thomas Vincenti

Copywriters:

Pierre-Antoine Dupin, Antoine Rouleaud

Art Directors:

Frédéric Leclerc, Alexandre Delvert

Strategy Planner:

Alexandre Ribischesu

TV Producer:

Elodie Jonquille

International PR:

Theda Braddock

French PR:

Mélanie Colleou

Image Production:

Birth

Sound Production:

Grabuge

Date:

February, 2018