Skoda: Tour de France

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

FCB London has launched an international campaign for Skoda showcasing the VWGroup brand’s long standing partnership with the Tour de France. After more than 20 years of continuous partnership, and with a brand history that all started on two wheels, Skoda is already strongly associated with professional cycling.

Credits

Advertising Agency:

FCB London, UK

Chief Creative Officer:

Owen Lee

Art Director:

Greg Harvey

Copywriter:

Mike Mackenzie

Strategist:

Theo Pons

Group Account Director:

Justine Pescher

Senior Account Manager:

Mason Cooksley

Agency Producer:

Rachael Clarke, Felicity Cruikshank

Photographer:

Mustard Productions

Director/Production Co:

Giulio De Blasio

Editor:

Mustard Productions

Post Production:

Mustard Productions

Sound Design:

Mustard Productions

Media planning/buying:

PHD Media

Date:

June, 2024