Skoda: Extra Boot

8.5

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

With a capacity of 380 litres, the Skoda Fabia has the largest trunk in its segment; a particularly important criteria for compact cars. But 380 litres remains abstract. That's why, rather than stating its superiority, the brand is offering drivers of competing vehicles the chance to win trunks that make up for the difference in capacity they have with the Skoda Fabia's trunk.

Credits

Advertising Agency:

Track DDB, Paris, France

Agency Supervisor:

Vincent Leorat, Coralie Bouillier, Paul Pieuchot

Chief Creative Officer:

Alexander Kalchev

Creative Director:

Benjamin Dessagne, Stéphane Santana

Copywriter:

Leopold Cartier

Art Director:

Alexandre Lafitte

Head of Social Media:

Marilou Vauth

Social Media Manager:

Benjamin Chambe

Community Manager:

Maxime Yeh

Production Director:

Pierre Boudin

Production:

Maul Productions

Production Director:

Noémie Demirjian

Director:

Pierre Le Goff

Motion Designer/ Monteur:

Cyril Quintin

Sound Production:

Studio 5

Model Making Trunks:

Alexandre Boré/ Bulle

Media Agency:

Remind PHD

Media Supervisor:

Olivia Deschamps, Martin Briand, Jules Oster, Kelly Marques

Client Supervisor:

Antoine Weil, Ludovic Bouisset, Cliene Hahn, Marc Salaud

Date:

March, 2023