Ad of the Day | BMW: DNA

9.8

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Automotive

BMW Launches World-First DNA Configurator Which "Genetically Engineers" Cars to Match Each Driver's Unique DNA

Credits

Advertising Agency:

FCB Inferno, UK

Chief Creative Officer:

Al Young

Senior Art Director:

Jon Owens

Senior Copywriter:

Kristian Wheater

Producer:

Clare Dyer

Designer:

Sarni Strachan

Artworker:

Steve Clark

Account Manager:

Charlie Chidley

Production Company:

Smoke & Mirrors

Director of European Communications and PR:

CC Clark

Date:

April, 2018