BMW: Forwardism Comes Home

9.7

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Arab Emirates

Industry:

Automotive

In 2022, automotive giant BMW Group has forged a global partnership with Emirates Global Aluminium, the UAE’s largest industrial company outside the oil and gas sector, to be the first customer for its new CelestiAL aluminum. The first of its kind, this aluminum is locally produced using solar power generated at the Mohammed Bin Rashid Al Maktoum Solar Park. The ‘Forwardism’ film premiered during December 2022 at private screenings across the Middle East, attended by BMW’s VIP clientele and key stakeholders.

Credits

Advertising Agency:

Serviceplan Middle East

Date:

January, 2023