Svenska Spel

Svenska Spel is a state-owned company operating in the regulated gambling market in Sweden.
Mar. 08, 2024

The 70s Hit "Dreamer" to Inspire Swedes to "Keep Life Dreamy"

The state-owned, and among Swedes immensely popular, lottery Lotto from Svenska Spel has for decades made thousands of Swedes millionaires

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Sep. 15, 2026

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Aug. 29, 2026

IKEA Sweden Cleans up its Act in New Outdoor Campaign

The storage boxes are filled with everything from toys to clothes, vintage records