Pura

Eco-friendly baby care products that are affordable and accessible to all, allowing parents to look after their planet while caring for their children
Founded in June 2020 by Guy, Abi and Ezra Fennell

Mission

It’s time for a change. At Pura, we believe that being eco-friendly is no longer a luxury, but a necessity. That’s why we’ve created a range of skin and eco-friendly baby care products that are affordable and accessible to all allowing parents to look after their planet while caring for their children. Simple, just like eco should be.

We’re working towards a real solution on nappy recycling in the UK and w...

Latest News

Jul. 03, 2026

HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation

International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste

Sep. 10, 2024

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VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year