Pura

Founded in June 2020 by Guy, Abi and Ezra Fennell

Mission

It’s time for a change. At Pura, we believe that being eco-friendly is no longer a luxury, but a necessity. That’s why we’ve created a range of skin and eco-friendly baby care products that are affordable and accessible to all allowing parents to look after their planet while caring for their children. Simple, just like eco should be.

We’re working towards a real solution on nappy recycling in the UK and w...