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Small Prices, Big Impact, PENNY and Serviceplan Transform Affordable PENNY Label into Eye-Catcher
PENNY, known for its wide range of low-priced own-brand products, is taking a creative step to highlight its affordability
PENNY and Serviceplan Amplify Children's Voices in Seasonal Social Awareness Campaign
PENNY’s new campaign, conceptualized and executed by Serviceplan Campaign in Munich, tackles a pressing social issue: children’s rights
PENNY and Serviceplan's 2022 Christmas Campaign is a Powerful Plea Against the Divisions Within Society
"The Rift" addresses the divisions that are increasingly running through our society
Serviceplan Transforms PENNY Store in Berlin into Vegas-style Wedding Chapel
Wedding Bells in Berlin’s Wedding district
Serviceplan Collects 4 Gold in Film at German Advertising Film Awards for PENNY The Wish
The Deutsche Werbefimakademie made ‘The Wish’ the most awarded film of the ceremony
"The Wish", German Supermarket Penny's Christmas Ad From Serviceplan Campaign
“What do you really want for Christmas?”
To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Release Musical Ad
Featuring German drag Queen Olivia Jones
PENNY and Serviceplan Campaign Create Christmas Campaign to Raise Funds for German Red Cross
PENNY's heart-warming animated festive campaign has a charitable message in keeping with the need for a community spirit now more than ever.
Penny Thanks Couch Potatoes in Social Media Campaign Providing Some Light-hearted Relief During Coronavirus Lockdown
Using the already known hashtag #homefirst, PENNY now celebrates the "Guardians of Wisdom and Keepers of the couch"
PENNY and Serviceplan Campaign Thank Families with Heart-Warming #Homefirst Film Showing Coronavirus Lockdown from the Perspective of Children
The spot will be played on the PENNY social media channels
PENNY Supermarkets Say A Public Thank you to the "Heroes of the Neighbourhood"
The campaign consists of TV and online commercials, print ads and social media communication
"Christmas Is For Children. So For All Of Us" German Supermarket PENNY Encourage People To Rediscover Their Inner Child
Serviceplan Campaign conceive heart-warming Christmas advert for PENNY as an antidote to the everyday worries associated with adulthood.
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
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VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year