MINI
Iconic, unconventional and timeless design since 1959.
MINI inspires people since 1959.
When engineer Alec Issigonis designed the first ever Classic Mini, nobody knew what a legend it would become. The smart, revolutionary design developed in a time of limitations broke conventions from the very start. Its unique approach, the creative use of space, has remained at the core of the brand until today.
With auto racer and car maker John Cooper joining the team in the 1960s, the Classic Mini received its famous Rallye personality. The unmatched go...
When engineer Alec Issigonis designed the first ever Classic Mini, nobody knew what a legend it would become. The smart, revolutionary design developed in a time of limitations broke conventions from the very start. Its unique approach, the creative use of space, has remained at the core of the brand until today.
With auto racer and car maker John Cooper joining the team in the 1960s, the Classic Mini received its famous Rallye personality. The unmatched go...
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
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VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year