LUX

LUX is a global brand developed by Unilever. Lux is marketed primarily in Brazil, India, Thailand and South Africa.
Lux has been composing beauty products since 1924, when it launched the world's first mass-market beauty soap, “made like the costliest French soap”. Since then, it has been associated with over 400 of the world’s most glamorous celebrities from Brigitte Bardot to Marilyn Monroe to Aishwarya Rai to become the world’s best selling soap bar, delighting women in over 100 countries every day.

Latest News

Jul. 03, 2026

HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation

International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste

Sep. 10, 2024

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VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year