G-Star RAW
Hardcore Denim. Dedicated to the cloth, the craft, the culture and the history of denim.
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Apr. 21, 2023
G-Star RAW and Artist Maarten Baas Refashion Denim Waste into Design and Art Pieces
"More or Less" project spotlights the endless possibilities of denim and the tension between the desire for more but the need for less
Sep. 26, 2022
Ad of the Day | Cara Delevingne Stars in G-Star RAW's new Autumn Campaign
Top model, actress and singer Cara Delevingne is the face of the new G-Star RAW Hardcore Denim campaign
May. 24, 2022
Ad of the Day | G-Star Campaign Uses Visual Poetry And Deepfake Tech To Land An Unconventional Message
The Family Amsterdam and G-Star RAW create "Wear Your Denim Till the End"
Jan. 14, 2022
Ad of the Day | G-Star's Contemporary Take On Tap Dance Is A Sublime Synergy Of Dance
New campaign by creative agency The Family Amsterdam
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
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VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year