Effie Awards

Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.

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https://www.effie.org/

Aug. 08, 2024

Ascential's LIONS Division Acquires Global Benchmark in Marketing Effectiveness to Enhance Offerings for Marketing and Creative Industries

Effie to join Ascential's LIONS Division, championing creative marketing and growth

Jun. 07, 2024

The World's Most Effective Marketers are Announced: 2023 Global Effie Index Results

Repeat chart toppers AB InBev & McDonald’s demonstrate their continued success

May. 02, 2024

Effie Worldwide Strengthens its Board and Inaugural Future Council with the Appointment of New Members

Effie Worldwide, has announced six new members to their Worldwide Board of Directors

Dec. 07, 2023

"McDonald's Famous Orders" Named Most Effective Campaign in the World

McDonald’s and Wieden+Kennedy NY Win the Iridium Effie. 12 Global Grand Effies awarded, with four going to Ogilvy

Sep. 26, 2023

Effie UK Announces 2023 Awards Finalists After Receiving a Record-Breaking Number of Submissions

40 shortlisted entries have been through to the final round of judging

Dec. 07, 2022

Effie Worldwide Announces 2022 Global Award Winners

Crayola’s "Color Yourself Into The World" wins Iridium for the Most Effective Campaign Globally

Oct. 20, 2022

Tesco Wins the Grand Effie at the 2022 UK Effie Awards

Eight brands awarded Gold – from Aldi UK, Anusol and ITV to KFC, McDonald’s, Mini Cheddars, Tesco and Very

Sep. 28, 2022

AB InBev, Omnicom, Special Group Top the Rankings of the 2021 Global Effie Effectiveness Index

Omnicom also claims number one spot in Europe

Nov. 16, 2021

Effie Names Nike & Wieden+Kennedy's "Dream Crazy" Most Effective Campaign in the World

62 campaigns were selected

Nov. 04, 2021

Effie's First Global Grand Effie Contenders Announced

62 contenders are competing for recognition of the most effective work globally

Latest News

HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation

Jul. 03, 2026

HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation

International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste

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Sep. 10, 2024

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VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year