BabyShop

The Babyshop Group; including Babyshop.com, Lekmer.se, Alexandalexa.com, Melijoe.com and 10 physical stores in Norway and Sweden is today a leading global omnichannel retailer with a total turnover of 120 million Euro.
Sep. 20, 2022

New Take on Runway Challenged the Fashion Industry

During Stockholm Fashion Week, Swedish kids clothing brand Kuling launched their own version of a runway to show what they think fashion should be

Latest News

Sep. 15, 2026

Embargo test

test embargo

Aug. 29, 2026

IKEA Sweden Cleans up its Act in New Outdoor Campaign

The storage boxes are filled with everything from toys to clothes, vintage records