ba&sh

Joyful, spontaneous & effortlessly Parisian.
A shared love for fashion led best friends Barbara Boccara & Sharon Krief to create ba&sh in 2003. Their idea? To bring their dream wardrobe to life so that they could share it with other women. A brand truly made by women for women Found in more than 400 points of sales around the world, the ba&sh style remains distinctly Parisian, uniting an expression of freedom with an easy, joyful elegance. It is easy to recognize a ba&sh dress… The key? The happiness of the woman wea...

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Sep. 15, 2026

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Aug. 29, 2026

IKEA Sweden Cleans up its Act in New Outdoor Campaign

The storage boxes are filled with everything from toys to clothes, vintage records