Axe

AXE body spray, deodorant/antiperspirant sticks, shower gel and hair products help guys look, smell and feel their best.
Sep. 22, 2023

BZRP Announces His New Hit: A Fragrance Remix in Collaboration With AXE

LOLA MullenLowe, Bizarrap, and AXE came together in an unexpected collaboration to remix one of their best fragrances

Nov. 04, 2019

AXE Partners With League of Legends Esports and Asks Fans "What's Your Move?"

#1 Men’s Fragrance Brand, AXE, launches an integrated global marketing campaign at League of Legends 2019 World Championship

Jul. 18, 2019

Ad of the Day | AXE and Martin Garrix move fans even closer by making them part of the new music video "These Are The Times"

Created by 72andSunny Amsterdam, the music video was directed by Ivana Bobic

Apr. 17, 2019

AXE invites young men into the bath to celebrate their "Bathsculinity" in new campaign by 72andSunny Amsterdam

The US campaign launched with a series of 15-second films

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Sep. 15, 2026

Embargo test

test embargo

Aug. 29, 2026

IKEA Sweden Cleans up its Act in New Outdoor Campaign

The storage boxes are filled with everything from toys to clothes, vintage records