The Family Amsterdam

Welcome to the Family. A creative agency based in Amsterdam.
Apr. 21, 2023

G-Star RAW and Artist Maarten Baas Refashion Denim Waste into Design and Art Pieces

"More or Less" project spotlights the endless possibilities of denim and the tension between the desire for more but the need for less

Sep. 26, 2022

Ad of the Day | Cara Delevingne Stars in G-Star RAW's new Autumn Campaign

Top model, actress and singer Cara Delevingne is the face of the new G-Star RAW Hardcore Denim campaign

May. 24, 2022

Ad of the Day | G-Star Campaign Uses Visual Poetry And Deepfake Tech To Land An Unconventional Message

The Family Amsterdam and G-Star RAW create "Wear Your Denim Till the End"

Jan. 14, 2022

Ad of the Day | G-Star's Contemporary Take On Tap Dance Is A Sublime Synergy Of Dance

New campaign by creative agency The Family Amsterdam

Latest News

Jul. 03, 2026

HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation

International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste

Sep. 10, 2024

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VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year