Superbright
Superbright is a creative technology studio that makes AR, VR, and Physical Computing experiences as thought-provoking as they are practical.
Superbright was established in New York in 2015 by engineer, artist and NYU adjunct professor Igal Nassima, with the objective of exploring how immersive technology could be leveraged, in collaboration with artists and filmmakers, to help tell their stories in new ways and with a fresh perspective.
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Aug. 29, 2026
IKEA Sweden Cleans up its Act in New Outdoor Campaign
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