Major Behavior

A boutique agency determined to move the ad model from interruption to engagement through the use of consumer data and behavioral insight.
Mar. 15, 2021

Major Behavior and 1stAveMachine Visualize Personal Style For Macy's Campaign

The campaign rolls out across TV, print and digital

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Sep. 15, 2026

Embargo test

test embargo

Aug. 29, 2026

IKEA Sweden Cleans up its Act in New Outdoor Campaign

The storage boxes are filled with everything from toys to clothes, vintage records