Initiative
Initiative is the culturally-focused communications agency within IPG Mediabrands.
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Mar. 19, 2019
FDA and FCB Bring Dangers of Cigarette Addiction to Life in New Video Game for Xbox
Darren Aronofsky and biggest gaming influencer in the world support the latest installment of “The Real Cost”
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Aug. 29, 2026
IKEA Sweden Cleans up its Act in New Outdoor Campaign
The storage boxes are filled with everything from toys to clothes, vintage records