General Idea
Investigating aspiration.
Based in New York, we are a community of specialists born from fashion and working across categories. We launch brands, scale brands and partner with global leaders.
Latest News
Aug. 29, 2026
IKEA Sweden Cleans up its Act in New Outdoor Campaign
The storage boxes are filled with everything from toys to clothes, vintage records
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste