Boys and Girls

Boys + Girls is a creative agency who believes that great work comes from Daringly Simple ideas.

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Entertain or Die: Brands thrive on attention, something that is in increasingly limited supply. Successful brands understand that the answer isn’t buying that attention. It’s in earning it by producing work that is so good people will want to see it, rather than actively avoid it. The answer is entertainment.

The serious business of attention: We work with ambitious brands who believe in the commercial value of entertainment. Smart businesses that recognise the power of creativity...

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Sep. 15, 2026

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Aug. 29, 2026

IKEA Sweden Cleans up its Act in New Outdoor Campaign

The storage boxes are filled with everything from toys to clothes, vintage records