Yves Saint Laurent: Libre

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Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Health, Beauty

In the new campaign, Dua Lipa is directed by a woman for the first time: the award-winning Nigerian-British director Jenn Nkiru. For Yves Saint Laurent Beauté, Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever, with a new cover song, George Michael’s fiery hymn to “Freedom!”. A woman’s fearless, exhilarating vision of a woman, the LIBRE woman, shot in a series of majestic images that match Dua’s unfettered freedom with the power of natural elements.

Credits

Advertising Agency:

BETC Etoile Rouge

Agency Managers:

Delphine de Canecaude, Maud Lambert, Mathilde Durillon, Julia Schenk

Executive Creative Director:

Florence Bellisson

Associate Creative Directors:

François Pannelier, Adrien Tourneux

Art Director:

Jean-Charles Guillet

Music Creative Directors:

Adam Ghoubali, Leo Copet

Traffic Manager:

Letizia Felici

TV Producer:

Fabrice Brovelli

Production Company:

Iconoclast TV

Director:

Jenn Nkiru

Sound Companies:

Benzeme, Gum

Art Buyer:

Isabelle Mocq

Photographer:

Tyler Mitchell

Date:

September, 2022