Yves Saint Laurent: Libre
Media Type:
Film
Brand
Agency
Country:
Industry:
In the new campaign, Dua Lipa is directed by a woman for the first time: the award-winning Nigerian-British director Jenn Nkiru. For Yves Saint Laurent
Beauté, Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever, with a new cover song, George Michael’s fiery hymn to “Freedom!”. A woman’s fearless, exhilarating vision of a woman, the LIBRE woman, shot in a series of majestic images that match Dua’s unfettered freedom with the power of natural elements.
Credits
Advertising Agency:
BETC Etoile RougeAgency Managers:
Delphine de Canecaude, Maud Lambert, Mathilde Durillon, Julia SchenkExecutive Creative Director:
Florence BellissonAssociate Creative Directors:
François Pannelier, Adrien TourneuxArt Director:
Jean-Charles GuilletMusic Creative Directors:
Adam Ghoubali, Leo CopetTraffic Manager:
Letizia FeliciTV Producer:
Fabrice BrovelliProduction Company:
Iconoclast TVDirector:
Jenn NkiruSound Companies:
Benzeme, GumArt Buyer:
Isabelle MocqPhotographer:
Tyler MitchellDate:
September, 2022More from Yves Saint Laurent
YSL: MYSLF x Austin Butler
0.0
Ad of the Day | Yves Saint Laurent: Y Fragrance
9.0
Yves Saint Laurent: L'Homme
9.0
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year