Ad of the Day | Yves Saint Laurent: Y Fragrance

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Fashion

An image, underwater. The iconic submerged YSL Cassandre sits at the bottom of a blue sea on powdery white sand, like an apparition. Then he appears, rising from the depths towards the light. It is a peaceful, dreamlike, meditative shot. The prelude to a new, rawer, more acoustic version "Are You Gonna Go My Way", was recorded especially for the new campaign by Lenny Kravitz – a legendary song, reinvented.

Credits

Advertising Agency:

BETC Etoile Rouge, Paris, France

Agency Managers:

Delphine de Canecaude, Fanny Fragu, Julia Schenck

Executive Creative Director:

Florence Bellisson

Associative Creative Director:

Fanny Buratto

Art Director:

Julie Richard

Traffic Manager:

Letizia Felici

Art Buyer:

Isabelle Mocq-Orain

Creative Music Supervisor:

Adam Ghoubali

TV Producer:

Fabrice Brovelli

Production Company:

Phantasm

Director:

Jessy Moussalem

Sound Company:

Gum

Date:

May, 2022