Volkswagen: Danger (Senate)
Media Type:
Print
Brand
Agency
Country:
Industry:
Find danger before it finds you. Adaptive Front-Lighting System. The VW Adaptative Front Lighting System provides better visibility and reach in situations of total darkness, it adjusts to difficult driving conditions, speed and even weather, helping the driver to identify possible danger situations and making his/her driving experience safer and more comfortable. Based on this, we did an analogy with artworks painted/based on a contrast technique of darkness and clarity. We illuminated, with the VW Adaptative Front Lighting System, paintings where danger was hidden in the dark, making them visible, as it happens when you drive a VW.
Credits
Advertising Agency:
DDB, Buenos Aires, ArgentinaCreative Directors:
Juan Mesz, Fernando ZagalesArt Directors:
Carlos Quesquén Cortez, Ezequiel IruretaCopywriters:
Haroldo Moreira, Marcela PachecoGroup Account Director:
Pablo GrignaniAccount Director:
Catalina Aumann3d / Retouch:
Diego ChilianoProduction Company:
300dpiHead of Production:
Norberto BodelloProducer:
Dante RodriguezAdvertiser Supervisor:
Ralph BeckmannDate:
April, 2019
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year