Volkswagen: Danger (Senate)

8.5

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Argentina

Industry:

Automotive

Find danger before it finds you. Adaptive Front-Lighting System. The VW Adaptative Front Lighting System provides better visibility and reach in situations of total darkness, it adjusts to difficult driving conditions, speed and even weather, helping the driver to identify possible danger situations and making his/her driving experience safer and more comfortable. Based on this, we did an analogy with artworks painted/based on a contrast technique of darkness and clarity. We illuminated, with the VW Adaptative Front Lighting System, paintings where danger was hidden in the dark, making them visible, as it happens when you drive a VW.

Credits

Advertising Agency:

DDB, Buenos Aires, Argentina

Executive Creative Directors:

Adrian Piattoni, Facundo Varela

Creative Directors:

Juan Mesz, Fernando Zagales

Art Directors:

Carlos Quesquén Cortez, Ezequiel Irureta

Copywriters:

Haroldo Moreira, Marcela Pacheco

Group Account Director:

Pablo Grignani

Account Director:

Catalina Aumann

3d / Retouch:

Diego Chiliano

Production Company:

300dpi

Head of Production:

Norberto Bodello

Producer:

Dante Rodriguez

Advertiser Supervisor:

Ralph Beckmann

Date:

April, 2019