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Ad of the Day | Volkswagen: Generations

9.5

Media Type:

Brand

Agency

Country:

Brazil

Industry:

Automotive

The campaign by AlmapBBDO which used artificial intelligence to reunited Elis Regina, one of the greatest Brazilian singers of all time, with her daughter Maria Rita, a modern-day icon with 8 Grammys to her name, four decades after Elis’s untimely death, has already become a watershed in the history of Volkswagen do Brasil and of Brazilian advertising. Shortly after it went live, it became a Twitter trending topic for over 24 hours. On digital platforms, including the brand’s social media and influencers’ posts, it reached over 50 million organic views. It also ranked 1st in Google Trends searches, 1st in YouTube’s trending videos, and got 99% positive comments on the brand’s social media.