Tour n’ Cure: #StopTheWait
Media Type:
Film
Brand
Agency
Country:
Industry:
Tour n’ Cure launched its new campaign, #StopTheWait, to eradicate Hepatitis C from the world. The film is an initiation of a movement to help cure more than 100 million patients who are waiting for a treatment, that is overly expensive and unavailable.
Featuring renowned footballed Lionel Messi, it showcases his life in 2 years versus the life of a patient who meanwhile has to wait for a cure, to live life. Messi vs. Melanie, its about time to #StopTheWait.
Credits
Advertising Agency:
BBDO, Cairo, EgyptPresident / Chief Creative Officer:
Hussam MoroExecutive Creative Director:
Ahmed El KeiyCreative Director:
Mohamed FathyArt Director:
Kamel BashaCopywriter:
Ahmed HanyAgency Planners:
Noor Hassanein, Hend GhorabBusiness Unit Director:
Dalia AbdelShafiSenior Account Manager:
Dalia KhairyHead of Social Media / Content:
Rula El KalioubyDate:
February, 2017
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