The Danish Association of Midwives: The midwife crisis

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Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Denmark

Industry:

Public Interest, NGO

Give life an easier start – More hands on the maternity ward. Saatchi & Saatchi Copenhagen chose to support the Danish midwives because of the massive cuts in their resources over the last years. We wanted to dramatize the stress this placed on the Danish maternity wards. And we wanted bus passengers to help us. So we created an image where it looks like the busy passengers are abandoning a woman giving birth.

Credits

Advertising Agency:

Saatchi & Saatchi, Copenhagen, Denmark

Managing Director:

Annette Piilgaard

Art Directors:

Sebastian Hartboel, Peter Conlan

Copywriter:

Mikkel Jonsson

Illustrator:

Rasmus Lundsteen

Finalization:

Mette Pedersen

Additional Credits:

Marie Christine Frederiksen, Cecilie, Jelstrup Larsen

Date:

January, 2017