Tour n’ Cure: #StopTheWait

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Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Egypt

Industry:

Health, Beauty

Tour n’ Cure launched its new campaign, #StopTheWait, to eradicate Hepatitis C from the world. The film is an initiation of a movement to help cure more than 100 million patients who are waiting for a treatment, that is overly expensive and unavailable. Featuring renowned footballed Lionel Messi, it showcases his life in 2 years versus the life of a patient who meanwhile has to wait for a cure, to live life. Messi vs. Melanie, its about time to #StopTheWait.

Credits

Advertising Agency:

BBDO, Cairo, Egypt

President / Chief Creative Officer:

Hussam Moro

Executive Creative Director:

Ahmed El Keiy

Creative Director:

Mohamed Fathy

Art Director:

Kamel Basha

Copywriter:

Ahmed Hany

Agency Planners:

Noor Hassanein, Hend Ghorab

Business Unit Director:

Dalia AbdelShafi

Senior Account Manager:

Dalia Khairy

Head of Social Media / Content:

Rula El Kaliouby

Date:

February, 2017