Tiger Beer: The Global Tiger Air-Ink™ Project

9.5

Media Type:

Ambient Ambient

Brand

brand

Agency

agency

Country:

Australia

Industry:

Alcoholic Drinks

Tiger Beer is taking Air-Ink, the world's first ink created from air pollution via MIT spinoff Graviky Labs and Marcel Sydney, to the streets of the world. An extension of a 2016 pilot project in Hong Kong, this new initiative sees Tiger Beer driving creative collaborations between Anirudh Sharma, inventor of Air-Ink and co-founder of Graviky Labs, and emerging artists from across seven cultures to showcase this breakthrough technology to the world.

Credits

Advertising Agency:

Marcel, Sydney, Australia

Chief Creative Officer:

David Nobay

Executive Creative Director:

Scott Huebscher

Creatives:

Gavin Chimes, Leslie Sharpe

Account Director:

Alexandra Buckland

Agency Producer:

Holly Alexander

Production Company:

DDB Stockholm

Director:

Joel Kefali

Producer:

Andrew McLean

Executive Producer:

Juliet Bishop

Director of Photography:

Lachlan Milne

Editor:

Simon Njoo

Post Production:

Palace

Music:

Justin Hori, Alberto Mejia

Music Company:

Squeak E Clean Productions

Sound:

Rumble

Date:

March, 2017
#air pollution