IT'S ON US: Autocorrect

9.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Public Interest, NGO

The “Autocorrect” creative showcases a texting conversation between two college-age individuals. It uses the autocorrect feature on smartphones to highlight the difference between what we say and what we mean when we talk about rape. It’s now a partner of the Biden Foundation, a nonprofit dedicated to public service.

Credits

Advertising Agency:

Mekanism, USA

President/CEO:

Jason Harris

Founder/Executive Creative Director:

Ian Kovalik

Senior Copywriter:

Bryan Davis, Tim Noble

Art Director:

Grace Hwang, Stefanie Gomez

Director of Brand Management:

Caroline Moncure

Brand Manager:

Lissa Pinkas

Production Agency:

Sister

Executive Producer:

Lee Scharfstein

Producer:

Jackie Backer

Production Company:

The Artery VFX

Director:

Vico Sharabani

EP:

Deborah Sullivan

Producer:

Lynzi Grant

Lead Flame Artist:

Asaf Yeger

Flame Artist:

Brendan O’Neil

Audio:

Sticky Audio

Recording Studio:

BAM Studios

Engineer:

Matt Sauro

Assistant:

Sidney Jones

Coordinator:

Nicole Schafer

Date:

March, 2017
#Biden Foundation #Joe Biden