SKYN: Explore Uncensored Pleasures

8.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Health, Beauty

This winter SKYN is launching a worldwide brand campaign, created by Sid Lee Paris, to once again encourage consumers to enjoy the endless exploration of pleasure. And this time SKYN chose to play with a trend that tends to put an end to exploration: censorship. A censorship that constrains more and more brands and opinion leaders who see their content banned on social media as soon as they talk about sexuality. A censorship that stands as a barrier to the freedom of exploring the body, discovering, pleasure and sexual fulfillment.

Credits

Advertising Agency:

Sid Lee, Paris, France

Date:

January, 2023