Lucozade: Statue

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Non-Alcoholic Drinks

As we enter 2023, Lucozade Sport is calling for the nation to get moving and kickstart their new year by being active. The nation’s favourite sports drink has produced a new campaign called "Statue" which aims to broaden the appeal and desire for Lucozade Sport amongst a range of exercisers by changing consumer perceptions that the product is only suitable for elite athletes or high intensity exercisers.

Credits

Advertising Agency:

adam&eveDDB, London, UK

Senior Creatives:

Mike Whiteside, Ben Robinson

Creative Directors:

Andy Mcananey, Christian Sewell

Chief Creative Officer:

Rick Brim

Senior Planner:

Sam Zamani

Head of Planning:

Will Grundy

Planner:

Oscar Beach

Head of Production:

Jack Bayley

Lead Producers:

Nikki Cramphorn, Carrie Moores

Producer:

Tristan Baker

Project Director:

Abi Ripley

Business Director:

Sam Perez

Account Director:

Nick Wilkie

Account Manager:

Becky Kilner

Managing Partner:

Mike Stern

CEO:

Tammy Einav

Legal Counsels:

Tom Campbell, Trine Odin

Commercial Director:

Charlotte Haddy

Business Affairs Manager:

Martin Eels

Edit:

Stitch

Editor:

Ben Corfield

VFX:

Black Kite Studios

Colourist:

Richard Feron

VFX Shoot Supervisor:

Paul Wilmot

2D Lead:

Paul Wilmot

2D:

Basabendu Sarkar

Date:

January, 2023