RFSU: Saluting All Sizes

9.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Denmark

Industry:

Public Interest, NGO

To celebrate diversity in its true sense Scandinavian Brand, RFSU, decided it was time for a big salutation to penises in all shapes and sizes. it’s important to remember to celebrate the healthy, joyful and predujice-free sexuality – and to speak openly of topics that many still consider taboo: sizes. This clever outdoor – where the condom actually changes size as the bus stops and goes – is part of a campaign with which RFSU salutes all sizes, while informing of the brand’s diverse portfolio of condoms. All sizes are right… as long as you find your right size.

Credits

Advertising Agency:

Saatchi & Saatchi Copenhagen, Denmark

Chief Creative Officer:

Sebastian Jensen

Creative:

Peter Conlan

Art Director:

Rikke Elverdam

Date:

January, 2020